What is Online Outreach

According to the National Coalition of STD Directions (2008), online outreach in regards to HIV and STI prevention is, “the virtual interaction between a health professional and individuals at risk for STIs/HIV for the purpose of providing STI/HIV related: health information, education, referrals and access to services, recruitment for testing and treatment, and support for reducing risk behaviors”. Health organizations regularly utilize social media websites, dating websites, mobile apps, and chat rooms to reach people where they are most comfortable.

 

 

 

 

  • Outreach

    • Online Outreach at the Ohio HIV/STD Hotline

      The Ohio HIV/STD Hotline uses passive online outreach techniques to be readily available for individuals whether they are on social media sites, dating sites, or just browsing ad forums. Our online outreach techniques are in compliance with the policies and regulations stated in the ‘Guidelines for Internet Based Outreach in Ohio’, created by the Ohio Department of Health and the AIDS Resource Center Ohio. The Hotline is currently active on several social media sites such as: Facebook, Instagram, Twitter, and Pinterest. For a full list of dating sites we are currently active on, please email ohioaidshotline@equitashealth.com.

    • Policies and Regulations

      The Ohio HIV/STD Hotline makes sure to follow all policies and regulations stated in the ‘Guidelines for Internet-Based Outreach in Ohio’, created by the Ohio Department of Health and the AIDS Resource Center Ohio. We emphasize confidentiality and privacy, remaining professional and honest with our intentions as health educators. Please find the full guidelines document below and contact the Hotline with any questions, comments, or concerns.
      Guidelines for Internet Based Outreach in Ohio

    • Online Outreach Training

      An in-depth Online Outreach training session is available to all health organizations interested in maximizing their online presence. This training will review topics such as: basics of online outreach, policies and background, specific platforms, health communication and messaging, tracking outreach efforts, and establishing online outreach. It typically takes about 2 hours and can be modified for the organization’s focus. Please contact ohioaidshotline@equitashealth.com for more information or to schedule a training session.

    • Online Outreach Research Articles

      Online Outreach has shown to be an effective public health tool. Please find research articles related to online outreach below.
      Guidelines for Internet Based Outreach in Ohio
      AMIS: Online HIV Behavioral Survey of Men Who Have Sex with Men in Ohio (2013, PRISM Health – Emory Rollins School of Public Health)
      How can we improve HIV and STD Prevention Online for MSM